science of scratching

Can tech meet cats’ natural needs? A cat scratcher is a must have if you want to keep your cat’s claws - and your couch - in good shape. But what if tech could take the benefits of scratching to the next level? 

We looked at the science behind natural cat behaviour, then at how science could help us better meet the needs of the apex predator snoozing above your radiator.

Why must cats scratch?

Why do bright lights beckon?

What makes a satisfying scratch?

the best scratcher on, and for, the planet

SWITCH, CAMERA, ACTION